Work
Brand building, customer research, retail technology, brand history, and styling.
Featured case study
Parsons capstone · Brand concept
A sustainable womenswear brand concept built end to end: creative direction, brand identity, market research, strategy, sourcing, production, logistics, marketing, and a three-year financial forecast.
Reflora
A customer archetype and her five-stage journey, from discovering a piece on Pinterest to purchase, retention, and advocacy.
The Impact of Retail Technology
Scannable QR and RFID passports that disclose a garment's origin, production, environmental impact, and authenticity.
Brand history research
Chanel's history from Coco Chanel's 1909 millinery shop to the modern ready-to-wear era.
Styling & curation
Nine complete outfits curated head to toe, mixing high and low, vintage and new.
