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Work/Brand history research

Chanel Brand Timeline

Project
Brand history research
Date
November 2025

Researched and mapped Chanel's history from Coco Chanel's 1909 millinery shop through wartime closure, reinvention, and the modern ready-to-wear era.

The project studied how the house stayed true to a chic, classic identity while evolving with each generation.

Chanel Timeline title page and brand history overview
Chanel timeline, 1909 through WWII: the millinery shop, Chanel No. 5, and the wartime closure
Chanel timeline, 1970s through 2000s: Alain Wertheimer, Karl Lagerfeld, and the fur-free decision