About
Madison Armstrong
Bio
Pursuing opportunities across the fashion industry, with particular interests in fashion merchandising, editorial, styling, and buying.
My experience includes working as a Merchandise Assistant to the Team USA and LA28 Olympic Merchandise Director, completing the Parsons Fashion Business Essentials course, and working as a sales associate for fashion companies. These experiences have allowed me to explore different sides of the industry while developing my understanding of merchandising, branding, customer experience, and the business behind fashion.
Parsons Fashion Business Essentials
Through the Parsons Fashion Business Essentials course, I developed a capstone project centered around creating my own unique fashion brand. The project gave me the opportunity to explore the full process of developing a fashion brand, from creative direction and brand identity to market research, data analysis, strategy, sourcing, production, and logistics. It strengthened my ability to think both creatively and analytically.
Photography & Visual Storytelling
Photography has been a long-standing interest of mine and has strengthened my appreciation for visual storytelling. I am fascinated by the way composition, styling, lighting, and imagery can transform how a product or brand is perceived, and it complements my passion for fashion editorial and visual presentation.
Curiosity & Perspective
I am an adventurous and curious person who is always looking for new experiences and opportunities to learn. I enjoy being pushed outside of my comfort zone because it challenges me to think critically, adapt to new situations, and approach problems from different perspectives.
Experience
May 2026 - Present
Merchandise Assistant · Team USA & LA28 Olympic Merchandise Director
Source and curate products for Olympic and Paralympic sponsors; support initial pricing with target margins and Olympic royalty requirements; develop custom-branded merchandise concepts within brand standards and Olympic licensing rules.
May 2026 - Jul 2026
Sales Associate · Isalis, Women's Clothing Store
Managed floor operations, point-of-sale, and inventory; provided personalized styling consultations that drove daily sales targets and built client loyalty.
May 2026 - Aug 2026
Hostess · La Mar
Managed reservations, seating, and front-of-house operations in a high-volume, upscale restaurant while delivering exceptional guest service.
Sep 2023 - Feb 2024
Sales Associate · Fred Segal
Joined at the store's grand opening; consistently exceeded sales goals, including top salesperson in December.
May 2023 - Aug 2023
Social Media & Marketing Intern · Earthbath
Researched the competitive landscape, analyzed the most effective platforms for brand engagement, and presented social media strategies to the leadership team.
Education
Aug 2025 - Present
University of Colorado Boulder
Communication, Media, Design & Information major, Media Studies minor. PRSA club member, Delta Gamma.
Sep 2025 - Sep 2026
Parsons School of Design, Yellowbrick
Fashion Business Essentials: fashion business, marketing, branding, sourcing, and production through hands-on coursework. Capstone: Mischief Maison Studio.
Aug 2024 - May 2025
Miami University of Ohio
Emerging Business, Technology & Design. Lacrosse club team, Delta Gamma.
May 2026 - Aug 2026
Google AI Essentials, Coursera
Certificate in generative AI, prompt writing, and AI-driven productivity.